Nutrisystem Fast 5+ TV Commercial, 'Be Healthy' Feat. Marie Osmond & Dawn Zier

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How Nutrisystem lost flab and got into fighting shape
Krausz describes Zier as a very hands-on CEO who can quickly pinpoint problems and issues. Love a blonde wife wearing her wedding ring. Zier said Nutrisystem's philosophy will continue to be about portion control and behavioral change. The growth of both companies is proof that the industry is growing, say analysts — propelled by a not-so-healthy public. Weight Watchers Simple Start.


Q&A with Nutrisystem CEO Dawn M. Zier

The acronym FACTS stands for Focused, Accountable, Customer-centric, Team-oriented, and Solution-driven, Zier explains, and is intended to remind employees to focus on the priorities, clearly understand their goals, listen to customers without making assumptions, work as a team, and be driven to find solutions.

The achievement could be anything from a notable number of sales to negotiating a great medical benefit, she adds. Except when it comes to playing sports. She has to win. For her, everything is full-out. Ineffective sales and marketing strategies also played a significant role. In an effort to boost sales, the company had started discounting its products, which is not a good sales strategy, says Zier.

Nutrisystem was also talking less about weight loss and more about how inexpensive the food was. Both strategies were misguided and sent the wrong message to customers, she says. Zier took a different direction by making select Nutrisystem products available at certain retail outlets for the first time.

The direct-to-consumer channel has a lot of potential for the company, she notes. Dieters can lose several pounds in just one week, a quick win that lays the groundwork for more success. Nutrisystem also now offers its snacks as a standalone product in addition to being part of the meal packages. Although Zier is generally very analytical, Krausz says, her reasoning behind making snacks more available was simply: In addition, the company is focusing on developing more options for dieters with specific needs, including vegetarians and people with diabetes.

All meals are shipped to customers via FedEx and can be prepared in less than five minutes. The food, including fresh fruits and vegetables, is kept cool during shipment in a specially designed temperature-controlled carrier. Nutrisystem is well positioned for the future because of its diverse products and services, and its partnerships with retailers, notes LaRosa. A decade ago, DIY dieters comprised 70 percent of the dieting market; today that figure is 82 percent, points out La Rosa.

Among its recent initiatives, Nutrisystem launched NuMi, a digital device that integrates with wearable fitness devices and health platforms. Both she and Krausz have lengthy drives to work, so they sometimes use that time to discuss the business. Whether someone is trying to transform physically or revitalize a company, change is never easy or simple.

Samantha Drake is a freelance writer based in Lansdowne, PA. Contact us at editorial smartceo. Turning an organization around financially and culturally is a tall order, and means the new leader has to hit the ground running. Zier gives the following advice to CEOs facing big challenges:.

Zier brought several former colleagues with her to Nutrisystem to help her assess the situation and reinvigorate the company. But she was careful to create a diverse team. Turning a company around is the time to be bold. Zier says she decided not long after she joined Nutrisystem that the company should start selling selected products at Wal-Mart. Going into retail for the first time was a risk, but Zier says she knew Nutrisystem had to strike out in a promising new direction.

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