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Q&A with Nutrisystem CEO Dawn M. Zier
I have a deeper understanding for how people, largely women, struggle with weight and how it's an emotional issue, a nutritional issue, and a physical issue. Limit one offer per customer. Zier says she decided not long after she joined Nutrisystem that the company should start selling selected products at Wal-Mart. Ineffective sales and marketing strategies also played a significant role. During his tenure, he was a member of the management team that grew the company organically and completed nine acquisitions that increased value for the shareholders.

Senior Management and Directors


She previously served on the board of the Data Marketing Association DMA , a leading industry trade association, where she was a voting director from to and served as an Officer. She was a Board Trustee for Marketing Edge from to From to , Ms. Before joining RDA, Ms. A year marketing veteran with extensive experience across a variety of direct marketing channels, Ms.

Krausz is a proven marketing leader with a track record of building profitable businesses, executing effective turnaround strategies, and identifying and monetizing new revenue streams in the direct consumer response sector. Following the sale, she became head of new business development for Animated Storyboards, the largest global independent provider of television test spots to the advertising industry. Prior to her tenure at Time Inc.

Monahan joined Nutrisystem in May Prior to his current role, Mr. During his tenure, he was a member of the management team that grew the company organically and completed nine acquisitions that increased value for the shareholders. Monahan, who served as Vice President of Finance from to Monahan earned an M. From to June , Mr. From September to December , Mr. Prior to attending law school, Mr. He received his undergraduate degree maxima cum laude from La Salle University in Mauro is admitted to the Bars of Pennsylvania and New Jersey.

Board of Directors Michael J. Hagan Chairman of the Board Mr. Hagan has served as non-executive Chairman of the Board since April Hawk Capital Partners, founded in December , is a private equity firm focused on lower middle market businesses. Hagan is a seasoned and successful entrepreneur that has started or turned around three digital-centric businesses over the last twenty-five years. Before joining LifeShield, Mr. Hagan served as Chairman of the Board of Nutrisystem, Inc.

He transformed the business from a struggling weight loss brand into a high performing e-commerce business. Hagan co-founded Verticalnet, Inc. From to , Mr. Hagan held various positions at Merrill Lynch Asset Management. He received a BS from St.

Bernstock has served as a Director since December Prior to that, he was self-employed as an independent consultant. From October to April , Mr. Earlier in his career, he was the President of both the U. Bernstock has served as a director of The Pantry, Inc.

Guyardo has served on the board since He is a builder and leader of world-class teams that consistently deliver profitable growth for multi-billion dollar direct-to-consumer businesses. Guyardo transformed digital at Discovery Inc. He was recruited to transform digital and direct-to-consumer. Paul quickly launched streaming apps for nine U. He quadrupled subscribers of Eurosport Player a European sports OTT service in 12 months and created a comprehensive go-to-market strategy for a new, multi-platform automotive service branded MotorTrend by combining an OTT service with a linear cable network.

Herratti has served as a Director since April Herratti is also the Principal of Jay Herratti Ventures where he is an investor and advisor to early-stage ventures. Herratti is an experienced strategic leader and digital expert with extensive experience in managing consumer, b2b, and nonprofit businesses.

I'm very empathetic toward that because as a female, I've also struggled with that. Shares have gone up - with Nutrisystem now trading in the upper teens. Your weight is down. I've tried Weight Watchers. I've tried Jenny Craig. I've tried them all. Obviously, I recommend Nutrisystem. When I came in November , the company had been suffering revenue declines for the last five years.

I'm a big believer that it's easy to drive revenue, but you have to make sure it's profit-generating revenue. One of my first focuses was to get the margins back in place. Did you immediately try to change the product in time for the all-important New Year's diet resolution first-quarter?

I came in November, so I had no ability to impact diet season. So this is my first diet season, which we are very excited about. You came to Nutrisystem after 20 years at Reader's Digest. Reader's Digest was a great training ground for direct marketers - database marketing. That's so important to Nutrisystem.

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